Once you are happy with your meta tags, save the post or page, or publish it if you haven’t already. Do they summarize the content of the page accurately, and are they unique and compelling? Step 3: Save or Publish the Post or Pageīefore moving on, it’s a good idea to read over your meta tags and description. This will be displayed in search engines, and should be a short paragraph describing the page’s content and encouraging browsers to click through. Then, click on the Edit Snippet button to enter your meta description. Click on Edit, and then scroll to the bottom of the screen where the Yoast SEO section is located:Įnter your primary keyword into the Focus Keyphrase section. Once the plugin has been activated, navigate to Pages > All or Posts > All, depending on the type of content you want to add meta tags to. Step 2: Add Meta Data to Your Posts and Pages There’s both a free and a premium version, but the free version will be sufficient for adding meta tags. The plugin will need to be activated after it has been installed. You can find it by searching for “Yoast SEO” in your dashboard under the Plugins page. To start adding meta tags to your content, you’ll first need to download the Yoast SEO plugin. Let’s take a look at how that process works. This has made it one of the most common methods for adding meta tags to WordPress. The Yoast SEO plugin offers built-in support for description and keyword meta tags: After all, meta tags still provide the description shown in search engine results, which can greatly increase your Click-Through Rates (CTRs). However, this does not mean you should ignore them. Meta tags are not as important as they used to be, because search engines no longer use them to determine rankings. These bits of data tell search engines what the page is about, and provide the content that will be displayed in search engine results.
Let’s get to work! What Are Meta Tags?Ī meta tag is a snippet of HTML code that describes the content of a website or a specific web page.
We’ll then look at how to add them to your website, both with and without a plugin. In this article, we’ll cover what meta tags are and why they are important. Plus, it doesn’t have to be a complicated process. This enables you to show off your content to browsers, and encourages them to click through. That way, they can do a better job of showing your pages to interested browsers.įortunately, you can affect what information is shown in search results by adding meta tags to your website. When search engines index your website, you will want them to understand what it’s all about.